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旗帜传媒持续发力内容投资,王海龙出任总经理

来源: 南方日报网络版     时间: 2019年05月21日 14:02:22
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(  作)(为)(华)(扬)(联)(众)(旗)(下)(专)(注)(于)(娱)(乐)(营)(销)(及)(内)(容)(投)(资)(的)(全)(资)(子)(公)(司)(,旗)(帜)(传)(媒)(将)(进)(一)(步)(整)(合)(提)(升)(,加)(大)(在)(综)(艺)(节)(目)(、电)(影)(以)(及)(互)(联)(网)(视)(频)(内)(容)(等)(领)(域)(的)(投)(资)(规)(模)(。  旗)(帜)(传)(媒)(成)(立)(于)(2010年)(,创)(立)(初)(期)(与)(主)(流)(电)(视)(媒)(体)(、互)(联)(网)(媒)(体)(以)(及)(专)(业)(制)(作)(机)(构)(合)(作)(,相)(继)(出)(品)(了)(《山)(上)(有)(棵)(圣)(诞)(树)(》、《老)(人)(愿)(》、《因)(情)(圆)(缺)(》、《因)(情)(圆)(缺)(Ⅱ》、《成)(人)(记)(》、《爱)(上)(男)(主)(播)(》、《LOLI的)(美)(好)(时)(代)(》等)(一)(系)(列)(“旗)(帜)(作)(品)(”,一)(度)(开)(创)(国)(内)(互)(联)(网)(内)(容)(制)(作)(水)(准)(的)(新)(标)(杆)(。同)(时)(,连)(续)(参)(与)(《丈)(量)(边)(关)(》、《我)(的)(抗)(战)(》、《中)(国)(远)(征)(军)(》、《喜)(马)(拉)(雅)(天)(梯)(》等)(纪)(录)(片)(项)(目)(的)(投)(资)(出)(品)(,不)(断)(开)(辟)(内)(容)(题)(材)(的)(新)(路)(径)(。  自)(2014年)(以)(来)(,旗)(帜)(传)(媒)(进)(一)(步)(扩)(大)(内)(容)(出)(品)(范)(围)(,与)(一)(线)(卫)(视)(合)(作)(,先)(后)(独)(立)(出)(品)(了)(季)(播)(音)(乐)(剧)(《我)(的)(青)(春)(高)(八)(度)(》和)(大)(型)(户)(外)(挑)(战)(真)(人)(秀)(节)(目)(《出)(发)(吧)(爱)(情)(》,参)(与)(出)(品)(《TOPGEARII中)(国)(版)(》等)(,均)(以)(不)(俗)(收)(视)(获)(得)(市)(场)(认)(可)(,并)(在)(台)(网)(联)(播)(的)(运)(作)(上)(逐)(步)(确)(立)(领)(先)(优)(势)(。同)(时)(,旗)(帜)(传)(媒)(在)(电)(影)(领)(域)(也)(开)(始)(发)(力)(,投)(资)(出)(品)(的)(《胜)(利)(》(导)(演)(张)(猛)()、《喜)(马)(拉)(雅)(天)(梯)(》(导)(演)(萧)(寒)(、梁)(君)(健)()、《盲)(道)(》(导)(演)(李)(杨)()等)(项)(目)(陆)(续)(进)(入)(观)(众)(视)(野)(。  区)(别)(于)(一)(般)(内)(容)(公)(司)(的)(单)(一)(模)(式)(,旗)(帜)(传)(媒)(同)(时)(还)(拥)(有)(基)(于)(内)(容)(与)(大)(数)(据)(的)(跨)(媒)(体)(视)(频)(广)(告)(投)(放)(平)(台)(“视)(线)(”,以)(版)(权)(内)(容)(为)(核)(心)(,打)(通)(并)(覆)(盖)(多)(家)(优)(秀)(视)(频)(媒)(体)(,为)(广)(告)(主)(带)(来)(灵)(活)(的)(视)(频)(营)(销)(策)(略)(组)(合)(——视)(频)(前)(贴)(片)((核)(心)(产)(品)()、大)(剧)(营)(销)(+、微)(电)(影)(营)(销)(,不)(仅)(提)(高)(视)(频)(广)(告)(对)(目)(标)(受)(众)(的)(准)(确)(覆)(盖)(和)(有)(效)(到)(达)(,更)(提)(供)(规)(模)(化)(、系)(统)(化)(的)(视)(频)(营)(销)(解)(决)(方)(案)(。  通)(过)(此)(次)(业)(务)(布)(局)(的)(整)(合)(提)(升)(,旗)(帜)(传)(媒)(将)(进)(一)(步)(发)(挥)(华)(扬)(联)(众)(的)(整)(体)(资)(源)(和)(团)(队)(优)(势)(,加)(大)(投)(资)(力)(度)(,扩)(大)(出)(品)(规)(模)(,提)(升)(内)(容)(品)(质)(,继)(续)(强)(化)(在)(互)(联)(网)(化)(节)(目)(开)(发)(、投)(资)(分)(析)(管)(理)(、全)(维)(度)(商)(业)(运)(营)(及)(项)(目)(管)(理)(等)(领)(域)(的)(核)(心)(竞)(争)(力)(,扩)(展)(内)(容)(渠)(道)(及)(创)(新)(视)(频)(产)(品)(矩)(阵)(。目)(前)(,旗)(帜)(传)(媒)(已)(经)(启)(动)(包)(括)(两)(档)(海)(外)(引)(进)(版)(权)(节)(目)(以)(及)(原)(创)(天)(团)(养)(成)(节)(目)(《蜜)(蜂)(少)(女)(队)(》、《出)(发)(吧)(爱)(情)(第)(二)(季)(》在)(内)(的)(多)(档)(大)(型)(综)(艺)(项)(目)(。  华)(扬)(联)(众)(同)(时)(宣)(布)(,由)(王)(海)(龙)(出)(任)(旗)(帜)(传)(媒)(总)(经)(理)(。王)(海)(龙)(于)(2004年)(加)(入)(华)(扬)(联)(众)(,历)(任)(策)(略)(总)(监)(、全)(国)(媒)(介)(总)(监)(、北)(京)(公)(司)(总)(经)(理)(、全)(国)(副)(总)(经)(理)(。曾)(主)(管)(策)(略)(、媒)(介)(、广)(告)(代)(理)(、研)(究)(和)(产)(品)(等)(多)(项)(业)(务)(,帮)(助)(公)(司)(在)(多)(个)(重)(要)(领)(域)(快)(速)(发)(展)(。王)(海)(龙)(将)(带)(领)(旗)(帜)(传)(媒)(,深)(化)(在)(内)(容)(出)(品)(及)(内)(容)(创)(新)(商)(业)(化)(领)(域)(的)(投)(资)(和)(业)(务)(拓)(展)(,加)(速)(完)(成)(华)(扬)(联)(众)(在)(内)(容)(业)(务)(的)(战)(略)(布)(局)(。)!

作者:【龙虎和代理】


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